Savian: Luxury, re-cut by nature

Meet Savian by BioFluff: plant-based materials sourced in the EU, made in Italy, crafted with genuine natural fibres and no GMOs or toxic chemicals. First seen on a global stage with Stella McCartney at COP28, now built for real collections with industry-standard lead times.

This isn’t “eco” as an add-on; it’s material technology that keeps desire intact and conscience calm.

Kim Kardashian just wrote the blueprint for fashion collaborations in-game

Because this is where fashion is showing up right now. Her drop works because it feels like Kim: signature looks, hair and colour switches, in-jokes you can actually play and it follows the rules of the world she entered. That’s the takeaway for luxury: design for the space people live in, let them style it, and watch the story travel.

Playing for Keeps: Why the Next Luxury Customer Learns Style in Worlds

Our new editorial unpacks why: identity rehearsed safely, silhouettes judged in motion, status defined by presence (not just scarcity), and brand lore that works as a gesture you can actually perform.

Step inside the conversation from avatar styling to phygital continuity, and see what “good” looks like when craft meets code.

If ever there were a year for digital art to make its Met Gala debut, this is it.

And if it happens, it won’t be a cameo.
It will be a cultural turning point, the moment fashion, art, and technology stopped circling one another and finally stepped onto the same stage.

For decades, fashion has looked to runways, galleries and city streets to spot what’s next. Today, it might need to start looking somewhere unexpected: Roblox.

What if 'Rebellion' wasn't an act of defiance and instead an act of self care?

In our latest editorial we explore the concept of rebellion as a slow and human act of turning toward the person you’re becoming and away from the things that no longer serve you.

A show you can step into. Walk at your pace, see the silhouette from real angles, and save what you love.
The future of fashion is here, explore our read on digital runways.

Fashion tech is advancing at rapid speed: blockchain is helping to drive transparency in supply chains, haptic technology is helping us to really 'feel' and AI is transforming the way we shop ready-to-wear like never before.

Here are the five shifts we predict will be big for 2026. 

The Guarded Bloom
There are seasons to hold and seasons to open. Our debut collection sits at that turning point - restrained romance, quiet rebirth - told in three acts.

In 2025, cultural relevance is about authentic participation. Tiffany’s quiet step into Frieze’s artist-driven world proves that true luxury lies in proximity to creativity itself.

Fabrics are beginning to behave more like kinetic sculpture than static cloth, shifting in response to heat, light, touch, and motion. Instead of asking the body to adapt to the garment, designers are teaching the garment to adapt to the body. The result is a living outline that changes as you do.

As fashion continues to dissolve the boundaries between physical and digital, fidelity becomes a design language of its own.
A high-fidelity garment might capture texture, light, and craftsmanship.A low-fidelity piece captures accessibility, play, and imagination. For designers, it’s no longer about can we digitise this garment? It’s how do we want it to live in the world?

From mycelium “leather” to bacterial cellulose and brewed-protein silks, the new atelier’s muse is biology and they’re designing on the lab bench.

Instead of guessing from runway claps or sales alone, sentiment AI turns millions of posts, reviews, and videos into a live map of feeling, letting us know in real-time what the vibe is and why.

The real breakthroughs are happening inside the fabric. Yarns and knit layers now carry sensors that can feel heat, read movement and notice your breath. In the best labs, the “computer” lives inside the fibre itself

In a moment where consumers are questioning what luxury stands for, fungi offer a poetic answer: resilience, regeneration, and quiet intelligence.

When Balenciaga dropped its first digital skins in Fortnite, or when Gucci built an interactive garden in Roblox, it wasn’t a novelty. It was a recognition that identity itself has evolved.

The new language of luxury isn’t secrecy. It’s transparency.

A process that feels more like sculpting than sewing, one that’s quietly rewriting the rules of sustainability, speed, and creativity.

As luxury houses and independent studios alike explore virtual design, digital fashion is emerging as a new form of couture: rare, experimental, and boundary-defying