Savian: redefining luxury through nature
Luxury is in a restless, inventive phase; from lab-grown materials to kinetic garments and Savian sits right at the centre of that shift. Created by BioFluff Inc. (with roots in Paris and New York) and powered by material scientists and Italian makers, Savian asks a clear question: can we keep the sensory pleasure of fur and shearling and rebuild it with plants? The answer is yes. Nature in, toxicity out.
Meet Savian
Savian is a family of plant-based materials that stand in for fur, fleece and shearling. The name means “dandelion,” a nod to softness and lightness. Everything begins with genuine natural fibres, sourced in Europe and crafted in Italy, with a strict standard: no GMOs, no toxic chemicals.
How it’s made
The team approaches fibre with utmost curiosity. Each plant fibre is selected for length, crimp and lustre, then engineered so the pile breathes, bounces back and lasts. Instead of coating a base with petroleum “hair,” Savian builds plush from natural fibres so movement reads as real. Controlled processes and clean chemistry avoid the heavy chrome baths and harsh solvents common to legacy fur and many synthetics. The result looks indulgent and behaves responsibly.
Why it matters
Three things align here: desire is preserved, conscience is now a core luxury value, and technology has caught up with taste. Savian reports a 40–90% reduction in CO₂ versus conventional options, and production runs on industry-standard lead times, so designers can spec the material without blowing a calendar.
How it reads in a collection
Plant Fur has a deep pile and smooth lay that takes light beautifully, without the stiff shine of synthetics.
Bio Shearling carries a velvet nap and a structured body, ideal for aviators and cocoon coats.
Bio Fleece feels modern and easy, soft enough for everyday layers that still register as special.
All three have the resilience for wear, the finesse for luxury finishing, and the warmth that makes silhouettes matter.
Savian launched at COP28 in collaboration with Stella McCartney, introducing Savian plant-based fur. Since then, the focus has been on what designers need most: consistent supply, repeatable quality, and finishes that behave under tailoring.
This isn’t “eco” as an afterthought. It’s nature used as material technology. The emissions story is one part of it; the other is persuasion. When a hand feels right on skin and behaves under the needle, adoption follows.
